Once we have our concept defined, we move into scriptwriting. We work closely with the client to develop a messaging outline that provides structure for a script. As we write, we bring in all that we’ve learned about the brand, the story, and the tone defined by the concept. This is where we bring the inspiration, or the humor, or the emotion that helps to connect the story to your unique audience.
Style and story boarding can happen in parallel with the script writing. The approved concept sends us down a path of visual discovery where we develop a look for your video. We make and find imagery that matches the style that we will capture in production. We also design any graphics and effects that bring the concept to life.
Our efficient and knowledgeable researchers will scout the perfect location for your shoot, and once we’ve identified your ideal location, we will acquire the relevant location permissions and deal with the administration of forms and billing, which leaves you to concentrate on the shoot.
Filming in India can be a complex challenge; let us use our expert knowledge and understanding of the hectic city to manage your busy production schedule.
A creative director is a position often found within the graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well. Creative direction is a vital role in all of the arts and entertainment industries. In another sense, they can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer.
Filming in a new environment can be stressful, so we make sure our technically astute, multi-lingual production team are on-hand to assist you with any questions or issues that may arise while on-set. We can also put you in touch with trusted suppliers for additional equipment or support.
To achieve the right effect for your film, we identify and source actors, provide headshot references and facilitate video casting.
Some say that this is where the story really comes together. Even if you’ve shot to a well-planned set of storyboards or gotten the exact answers to interview questions you wanted, things often change and get better in the edit suite. Beyond story, this is where the pace and the tone are often defined for the final show. It’s an exciting phase that leads to many creative opportunities around music, style, structure, composition, etc.
Color correction is a sometimes overlooked craft but it can often make the difference between a nice looking video and a stunning final product. There are two main goals in Color correction: normalizing the look and stylizing. Normalizing (or primary Color correction) is the process of matching shots with each other in both Color balance and contrast. Since things are often shot at different times, different locations, and sometimes with different cameras the footage can be noticeably varied.
It can be the anchor to a piece that drives the pace and emotion. Choosing great music can make or break a video. There are many routes to pairing a fantastic tune to your show: needle-drop, composing, paying known artists. We guide you through the options that best fit your budget to give you the best bang for your video buck. There are countless music libraries that offer decent tracks that can accompany your video for a reasonable price. We’ve also worked with some amazing composers who can cater a track to fit perfectly with your visuals this is a wonderful option that will cost more but is often well worth it.
Some say sound is even more important than picture. If you have gorgeous picture but the sound is poor then it drops the perception of quality by a huge percentage. Whether it’s just getting a professional mix done or intricate sound design, this is an area not to be taken for granted. From cancelling the room noise in a shot to the most subtle design elements, good audio will also help make your message more memorable and meaningful.